The Return: Yahoo and Microsoft evokes flashbacks

Sorry to all my readers for the long hiatus, but I've had a lot of work on, and then I took a 3 week trip to France, and then had more work, but I'm back and hoping to return to my previous semi-regularity of posting.

Now this one is a little out of date, because it's been sitting here waiting to be published for a while. Enjoy anyway ...

But now, to the post proper. As is the buzz on every vaguely tech-interested news service, Yahoo and Microsoft have finally clinched some sort of deal together. While nobody has any strong details, it appears that Microsoft is the big brother in this little relationship, with some speculating that it could be the end of Yahoo. I, for one, believe they won't die out, but it won't be a good omen for Yahoo, who are already struggling against the friendly giant Google, and who are about to have half of their business stolen out from under them by Microsoft.

There is another question that is annoying me, and one that crops up so often i may as well rename the blog: Why?. (But FerretWhy just doesn't have the same ring...) Microsoft is not exactly short of a penny or two with the world's most heavily populated OS smothering the Earth, and they've just gone and put God-doesn't-even-know-how-much effort into creating, broadcasting, publicising and (as Microsoft tends to do) smothering everyone and anyone with "Bing!", which seems to be Live Search but with a new face, a less dorky name, and options to verbify it later. Although I doubt anyone's going to walk around saying, 'Why don't you Bing it', if not for the potential of horridly inappropriate mispronunciations, but more because Google is just sooo good, and soooo everywhere. And works so well as a verb...

So why, then, has Microsoft spent a good part of that fortune on buying a company that is being beaten silly by a certain company with one more letter in its name. And quite a lot larger than 1% of the market. Critics have suggested that its just for the advertising money, but this still just doesn't quite fit. For me, it evokes flashbacks of that wonderful tech match-up between AOL and Time Warner. Wow. I'm not sure I've seen a more woeful sop story from a company other than this one. If you're wondering what I'm rambling on about now, it's creatively discussed here)

As far as anyone can tell, nothings been set out about what's going to happen, or even what is happening. Only that Microsoft and Yahoo are getting together and what odd bedfellows they make

As usual, I could be wrong about all of this (which wouldn't be the first time) and it could just be money-hungry Microsoft trying to grab Yahoo's pathetic little share of the online advertising market. After all, they are feelng more than a little pressure from Google lately...